Templates
The document, and the review it’s going to face.
Every template here carries the rubric a senior reviewer applies, section by section, drawn from the same eleven passes Thinkr runs on a real draft. A blank structure was never the hard part.
8 templates
PRDSpecs
AI Feature PRD Template
The PRD for a feature built on a model: behavior definition, cost, evaluation, and guardrails, with the rubric for each — including the AI-specific pass.
DocLaunch & GTM
Go-to-Market Strategy Template
The launch strategy doc: positioning, ICP, pricing, and channels, with the review rubric for each part — what a reviewer checks, and how it fails.
PRDStrategy & Discovery
0→1 New Product PRD Template
The PRD for a brand-new product bet: market sizing, riskiest assumptions, MVP scope, and kill criteria, with the rubric for every part of it.
DocStrategy & Discovery
Product Strategy Template
The strategy doc for a product area: vision, strategic bets, non-bets, and a north star metric, with the review rubric for every part of it.
PRDSpecs
Lean PRD Template
The short-form PRD for a small, well-understood feature, with the rubric that catches "lean" being used to skip metrics, baselines, or scope calls.
DeckStakeholder Comms
Stakeholder Deck Template
A decision deck for product managers, with the review rubric for every slide — what a senior reviewer checks, and how each slide fails in the room.
PRDSpecs
Standard PRD Template
The 25-section PRD structure for a scoped feature, with the review rubric for every part: what a senior reviewer checks, and how each one fails.
PRDSpecs
Technical / API PRD Template
The PRD structure for an API or backend-heavy feature: endpoints, auth, versioning, and the rubric for each, so engineering gets a spec, not a paragraph.